It is as absurd to think hell is a place for "bad" people as it is to think heaven is a place for "good" people. Hell isn't a place where "bad" people get what they don't want. It's a place where anyone who seek autonomy from God get what they do want - autonomy from God. C.S. Lewis puts it well:
There are only two kinds of people in the end: those who say to God, "Thy will be done," and those to whom God says, in the end, "Thy will be done."